The Future of Play
the JAB2 vision
The Journey & Our Story
Our journey began with a shared dream: to revolutionize the way kids play, learn, and grow. Founded by three passionate innovators from diverse backgrounds, our team combines a unique blend of expertise in storytelling, technology, and toy design. Together, we aim to create the next generation of inspirational toys and companion products for kids of all ages.
From Concept to Market
How It All Began
The story of JAB2 is rooted in decades of experience across media, entertainment, and cutting-edge technology. Our founders – leaders in toy creation, media production, and AI development – came together with one goal: to redefine what toys can do. Having launched global toy phenomena like Fingerlings, Robo Sapien, and the Baby Shark Toy Program, we realized there was an even greater opportunity to leverage our expertise in storytelling and hardware development to unlock new play patterns powered by AI.
What started as a desire to push boundaries in children’s entertainment has evolved into a movement to deliver intelligent, adaptive play that grows with the user. Our journey has been marked by collaboration, innovation, and a relentless pursuit of excellence in product development.
Our Unique Approach
Merging Technology and Creativity
At the heart of JAB2’ innovation lies our holistic approach to toy design. We don’t just focus on the hardware or the software in isolation — we integrate them seamlessly, building a closed-loop AI solution that continually learns from and adapts to user behavior. This allows our products to deliver personalized play experiences that evolve over time, making each interaction feel fresh, fun, and educational.
Cost-Effective Component Hardware
Jab2 takes a modular approach to hardware design, sourcing efficient, cost-effective components that support high-level AI functionality without driving up retail prices. From sensors to processors, our tech stack is built with scalability in mind, ensuring that we can offer premium experiences at multiple price points.
Closed-Loop AI
Our proprietary AI solutions are designed to continually collect and respond to input, creating an adaptive experience for users. This results in toys that understand their environment and can shift between educational and playful modes depending on user needs.
Beyond the Screen
While most tech toys limit interaction to screens, JAB2 brings play back into the physical world. Our AI-driven toys encourage active, imaginative play that’s augmented by technology, not dominated by it.