Where imagination meets innovation.
We create the next generation of inspirational toys and companion products for kids of all ages.
Our mission
Bringing Play To Life
At JAB2, our journey began with a shared dream: to revolutionize the way children play, learn, and grow. Founded by three passionate innovators from diverse backgrounds, our team combines a unique blend of expertise in storytelling, technology, and toy design. Together, we aim to create the next generation of inspirational toys and companion products for kids of all ages.
Prototypes Developed
Partnerships & Discussions
AI Components Developed
Product Blueprints Completed
Meet the Founders
Richard Yanofsky
Cheif Executive Officer
A visionary in the global toy industry, Richard’s expertise in creating imaginative, engaging products is the foundation of JAB2 creative vision.
Scott Bachrach
An American businessman, entrepreneur and founder of Tastemakers, a leader in home entertainment products and creator of the Arcade1Up brand of ¾ scale arcade and pinball machines with classic retro licensed games for the home.
Matt Bonaccorso
Chief Operating & Product Officer
An executive leader in media, entertainment, and technology, Matt is an expert at interactive play-patterns and product concepts that blend storytelling with cutting-edge technology